Community focus group content and case studies for your business that are fresh, relevant, accurate and interactive.
City Business Content
Relevant, Fresh and Interactive
Focus group and case study content for businesses of all sizes from independent start-ups to multi-city corporate chains.
Media Kit
Media Kit 2008 (updated May 19, 2008)
This media kit covers our various internet properties specific to cities in California.
Communicating Your Business
Focus Groups and Case Studies: To develop accurate, fresh and relevant content we utilize focus groups for specific industry segments. These focus groups range from 6-20 people and are done in person or over the internet.
The information we gather is used in a variety of angles for your business. These angles adjust to some of the following factors: economy, local news, national news, competition, seasons, holidays, special events and even the weather.
Example 1: Weather for the most part, is unpredictable but we do have a very good idea of a general time when it’s going to rain for several days or we’re going to enter a hot spell.
Recently temperatures in Southern California were over 100 degrees for several days. We had sufficient time to research, produce and distribute content for our indoor-activity businesses. This content was then found by current or potential customers in specific cities looking for these activities.
Example 2: The economy is a bit more predictable than the weather, at least on a daily basis. A recent focus group uncovered some information regarding the cost and acquisition of children’s and baby’s clothing and how that related to current economic conditions. This information was tied to content piece written for a children’s discount clothier in Rancho Cucamonga.
What is Content? Our definition of content as it relates to business is relevant, accurate, fresh and interactive information. This information is specifically targeted to your current and future customer base and is intended to be found at the precise time your customer needs it.
Each piece of content is a stand-alone entity that is syndicated to multiple third-party outlets, through our various internet properties, and organically by your customers. We do not market our sites but rather, the content within them.
Multiple Content Pieces: Every business has dozens of angles of interest. The data we receive from our focus groups is used to develop a minimum of 12 content pieces for your business per year, though it is typically much more than this. Distributing multiple content pieces ensures that the information your customers find will be fresh, accurate and relevant to the time they are searching for it.
How is my content found by current and potential customers? We distribute your content throughout our internet properties, third-party media outlets and local news web outlets. Each piece is positioned differently as not to create duplicate content.
97% of our traffic is from the two primary search engines (Google and Yahoo) and third-party site content referral. Our sites are set up to market the individual pieces of content, not the site as a whole. Rarely do we see direct traffic where a viewer has typed in the URL and visited our site (s) and surfed.
Our goal is to create the perfect informational piece of content for your potential customer, have them find it then spend the typical 2-3 minutes to read it and make a decision. All necessary information is provided in a single content piece e.g. interactive maps, contact information, company site links. This ensures that the potential customer has what they need without looking elsewhere or wasting time.
A Step Up in Interactivity: Our text based content is intended to be easily distributed and found by your customers. Recently, we have added a unique perspective for your customers with a visually interactive content piece. This visually interactive piece will travel with your text content and provide an experience for your customers that is unparalleled.
This new level of visual interactivity has applications for almost any business. It bypasses the traditional “heavy” feeling of company sites that are flash based and allows the viewer to take control of what they see and interact with.
Most important though is the delivery system for this new technology, our relevant, fresh, and accurate text based content.
Cost: Cost is dependent on a number of factors. Contact us for more information:
e. consultants.west@gmail.com
p. (909) 261-4173
f. (866) 267-0097
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Search engine placement has changed drastically since our case study with Google in 2004. The problem with the vast majority of marketing is that it is not only too expensive but it also doesn't work. Our methods are radically different, an avant-garde approach that not only brings business to our vendors but also eliminates the confusion of on-line search results.